I have never worked directly with Adidas before, so when their PR reached out to me to collaborate with them for their New Years Day campaign, I happily obliged. Putting 2016 behind us all, in so many ways, Adidas asked me to share my #HereToCreate message heading into 2017.
2017 for me is about having a strong and positive mind, to use the new year as a mark of realignment, set my goals in business and pleasure, using my workout to support the journey.
If you follow me on Instagram, you will have seen my recent post from when I was 13, on the athletics track in my Adidas spikes ready to taken on what was then the most important race of my life.
Growing up on the track and in the gym, taught me about dedication, focus, strength and having a positive mind. All of which we all need in our day-to-day lives now. I have always used sport as an outlet, I know about the positive benefits of going for a run or taking a weights class at the gym, it will only help you in all aspects of your life.
I can't wait to share my fitness journey with you in 2017, I will start lifting weights again, like this session I did for this shoot and I may even attempt a long distance run (totally unlike me, I'm a 200m sprinter and hurdler) pre my big birthday this year!
I am wearing all Adidas.
"It begins where the others stop. We go beyond the ordinary, always looking for a new challenge."
Location, Primal Training Club.